Marketing Ethics & Society / Lynne Eagle and Stephan Dahl.
Por: Eagle, Lynne.
Colaborador(es): Dahl, Stephan.
Tipo de material:
LibroEditor: London : Sage Publications, 2015Descripción: 300 p. ; 24 cm.Tipo de contenido: Texto (visual) Tipo de medio: sin mediación Tipo de portador: volumenISBN: 9781446296615.Tema(s): Marketing social | Marketing -- Aspectos sociales | Marketing -- Aspectos éticos | Ética profesionalResumen: Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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