Eagle, Lynne.
Marketing Ethics & Society / Lynne Eagle and Stephan Dahl. - London : Sage Publications, 2015. - 300 p. ; 24 cm
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
9781446296615
Marketing social.
Marketing--Aspectos sociales.
Marketing--Aspectos éticos.
Ética profesional.
658.8:174 658:316 * 658.8
Marketing Ethics & Society / Lynne Eagle and Stephan Dahl. - London : Sage Publications, 2015. - 300 p. ; 24 cm
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
9781446296615
Marketing social.
Marketing--Aspectos sociales.
Marketing--Aspectos éticos.
Ética profesional.
658.8:174 658:316 * 658.8