| 000 | 01087nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000000098931 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20210708101503.0 | ||
| 008 | 150923s2015 xxka 000 0 eng c | ||
| 020 | _a9781446296615 | ||
| 040 |
_aULA _bspa |
||
| 080 | _a658.8:174 | ||
| 080 | _a658:316 | ||
| 080 | _a* 658.8 | ||
| 100 | 1 | _aEagle, Lynne. | |
| 245 | 1 | 0 |
_aMarketing Ethics & Society / _cLynne Eagle and Stephan Dahl. |
| 260 |
_aLondon : _bSage Publications, _c2015. |
||
| 300 |
_a300 p. ; _c24 cm |
||
| 336 | _aTexto (visual) | ||
| 337 | _asin mediación | ||
| 338 | _avolumen | ||
| 520 | _aTaking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. | ||
| 650 | 1 | 4 | _aMarketing social. |
| 650 | 1 | 4 |
_aMarketing _xAspectos sociales. |
| 650 | 1 | 4 |
_aMarketing _xAspectos éticos. |
| 650 | 1 | 4 | _aÉtica profesional. |
| 700 | 1 | _aDahl, Stephan. | |
| 904 |
_a2 _b2 _cDisponible _d _t208966 _j658.8 EAG mar |
||
| 990 | _aemil | ||
| 999 |
_c6422 _d1935 |
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