A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. - Chichester [etc.] : John Wiley & Sons, 2007. - xliii, 351 p. : il. ; 25 cm ISBN: 9780470517918 Subjects--Topical Terms: Marcas comerciales.Marketing.Ventas--Promoción.Publicidad. Universal Decimal Class. No.: * 658.8 658.8